A Decade of Transatlantic Success: Celebrating 10 Years of European Craftsmanship in the USA
In 2023 EQUITONE’s American division reached a milestone.
As the old saying goes, "Time flies when you're having fun." It feels like just yesterday when our Etex embarked on a new journey across the Atlantic, expanding the EQUITONE commercial fiber cement façade line to the United States. This year, we proudly celebrate our 10th American anniversary, reflecting on a decade filled with growth, innovation, and unwavering commitment to delivering excellence in facade design and construction. Join us as we take a nostalgic trip down memory lane and commemorate this significant milestone.
As part of our celebration, we have compiled a reference magazine with some of our favorite projects from the past 10 years.
Embracing a New Frontier:
In 2013, our company took a bold step towards global expansion, venturing into the complex market of the United States. Armed with a rich heritage spanning over 120 years in Europe, we knew that our expertise and craftsmanship had the potential to make a lasting impact in the American facade industry. Establishing ourselves in a new market was no small feat, but we were determined to replicate our success on this new frontier.
Cultural Fusion and Collaboration:
Entering a new market meant understanding and adapting to the unique preferences and requirements of American architects and builders. With the varied climate and local and regional building codes, a thoughtful approach was mandatory. We recognized the importance of blending our company’s European design with the local architectural landscape, thereby creating a harmonious fusion of proven performance and modern aesthetics. Through collaborative efforts with architects, contractors, and building owners, we embraced diverse perspectives and infused them into our projects, ensuring that every facade we created told a unique story.
Uncompromising Quality:
From the outset, our commitment to delivering unparalleled quality remained unwavering. We meticulously chose distributors with experience and expertise to create strong partnerships. Skilled fabricators brought these materials to life, transforming them into each architect’s vision for their projects.
Local Impact, Global Expertise:
Over the past decade, we have had the privilege of contributing to some of the most iconic architectural projects across the United States. From soaring skyscrapers that grace the Manhattan skyline to cutting-edge educational institutions in Los Angeles, our facades have become synonymous with durability, elegance, and functionality. With each project, we have aimed to leave an indelible mark on the local communities we serve while proudly showcasing the expertise and artistry honed over generations in Europe.
Innovation and Sustainability:
As we celebrate our 10th American anniversary, we remain at the forefront of innovation in the facade industry. We have actively pursued sustainable practices, and our materials have recently been awarded the certification of Cradle to Cradle Bronze. By incorporating sustainable design principles into our projects, we not only minimize environmental impact but also ensure long-term cost savings for our clients. Our commitment to innovation and sustainability continues to drive us forward as we envision the future of facades.
Find out more about EQUITONE facades by visiting our Materials page.